Subscription billing compliance
I performed multi-source research on US subscription billing compliance focused on federal rules, state automatic renewal laws (ARLs), cancellation and disclosure requirements, free-trial conversions, renewal reminders, and payment-security standards. I searched broadly (FTC guidance, ROSCA, state statutes and state-by-state charts, law firm summaries, and PCI DSS) and scraped authoritative sources to extract key requirements, deadlines, and best practices relevant to US business owners and LLC founders. Summary of principal findings and practical implications for US businesses 1) Federal law and FTC requirements - FTC modernized the Negative Option Rule with a final “Click-to-Cancel” rule requiring sellers to make cancellation as easy as sign-up, prohibit misrepresentations, require material disclosures before taking billing information, and obtain consumers’ informed consent to negative-option features. Most provisions take effect 180 days after publication in the Federal Register. Businesses must ensure cancellation mechanisms match sign-up ease and avoid deceptive practices. - The Restore Online Shoppers’ Confidence Act (ROSCA) requires clear and conspicuous disclosure of material terms before billing, express informed consent, and a simple cancellation mechanism for online negative-option offers; ROSCA enforcement is integrated into FTC enforcement. Implication: Align sign-up flows to provide clear, upfront material terms, a separate affirmative consent (e.g., checkbox) for recurring billing, and easy online cancellation that halts future charges immediately. 2) State Automatic Renewal Laws (ARLs) — common themes and notable rules - Many states impose ARL requirements; common obligations include: clear and conspicuous disclosure of renewal terms at point of sale, affirmative consumer consent before charging, a post-purchase acknowledgement retaining the offer terms and cancellation instructions, and an easy-to-use cancellation mechanism (often online for online enrollments). - Several states require pre-renewal reminder notices for long-term contracts or certain trial conversions. Examples from sources: California: reminders 15–45 days before renewal for subscriptions with initial period ≥1 year; trial reminders for trials >31 days (3–21 days before conversion); online immediate cancellation and easy cancellation paths. Colorado: reminders at least 25 and not more than 40 days before renewal (annual and some extensions); a simple, accessible cancellation mechanism. Delaware: reminders for renewals extending subscription beyond 12 months (30–60 days before cancellation deadline) and an online cancellation requirement plus cure period for private actions. - State ARLs vary in definitions of “clear and conspicuous” and prescribed cancellation channels (toll-free phone, email, postal address if direct billing, or other cost-effective mechanisms). Some states provide remedies including statutory damages, consumer protection claims, or deeming unduly charged goods as unconditional gifts. Implication: Conduct a state-by-state compliance audit (at minimum for states where you have customers) and implement policies satisfying the strictest applicable state requirements (e.g., California). Maintain written acknowledgements, renewal-notice workflows, and multiple cancellation channels. 3) Payment processing and security (PCI-DSS and network rules) - Payment security standards such as PCI-DSS apply to merchants that store, process, or transmit cardholder data for recurring billing. Ensure merchant systems for tokenization, secure storage, and recurring-charge workflows meet PCI-DSS controls and payment network rules for recurring transactions. Implication: Work with payment processors to use tokenization, minimize storage of card data, and confirm recurring-billing configurations meet both PCI-DSS and card-network recurring-transaction requirements. 4) Practical compliance checklist for businesses (operational steps) - Disclosures & consent: Show material terms (price, renewal frequency, length, cancellation instructions, minimum-term obligations) clearly and conspicuously before purchase; obtain affirmative consent to recurring charges. - Acknowledgement: Send a post-sale acknowledgement (retained record) that repeats renewal terms and cancellation instructions. - Cancellation: Provide cancellation methods equal in ease to sign-up (online for online sign-ups), real-time confirmation of cancellation, and immediately halt future charges. - Renewal reminders: Implement pre-renewal reminder flows where required (or adopt conservative reminders proactively for long-term contracts and long trials). - Changes & material updates: Notify subscribers and provide cancellation options if terms materially change. - Payment/security: Use PCI-compliant processors, tokenization, secure storage practices, and document how recurring charges will be processed. - Recordkeeping & training: Keep logs of consents, acknowledgements, cancellations, and train customer support to avoid delay tactics or misrepresentations. - Legal review: Because requirements vary across states and enforcement is active (FTC and state AGs), obtain counsel to perform a state-by-state review and confirm contract language and systems comply with the strictest applicable requirements. Next steps and recommended documents to prepare - State-by-state ARL chart for your customer states (create or obtain an up-to-date chart like the Practical Law/Faegre Drinker chart and update through 2025). - A compliance playbook with: required disclosure text templates, sign-up UX patterns (consent checkbox), acknowledgement email templates, cancellation confirmation messages, renewal reminder templates (timing per state), and payment processor configuration checklist. - PCI-DSS compliance checklist with your payment partner and a plan for tokenization and secure handling. Research steps performed - Performed broad web searches for federal and state guidance on subscription/recurring billing (search terms included state automatic renewal law, auto-renewal statute [state], subscription billing law, negative option law, ROSCA, FTC negative option, click-to-cancel rule, PCI DSS recurring payments, Visa recurring billing rules, subscription sales tax nexus). - Scraped and compressed authoritative pages: FTC Click-to-Cancel press release and rule resources; FTC ROSCA page; a Practical Law / Faegre Drinker automatic-renewal state-laws chart PDF; Perkins Coie summary of recurring-subscription compliance; PCI Security Standards Council PCI-DSS documentation. Caveats - This research provides the foundational federal and multi-state compliance landscape but is not a substitute for legal advice. State laws change; some states enacted or updated ARLs in 2021–2024 and additional changes may have occurred through 2025. For state-specific, customer-location-driven compliance obligations, run a current state-by-state statutory check and consult counsel. If this research is sufficient, I will proceed to draft the comprehensive blog content and newsletter content tailored for US business owners and LLC founders, including (1) an actionable compliance checklist, (2) state-specific callouts (California, Colorado, Delaware, Illinois, New York, etc.), and (3) templates for disclosures, acknowledgement emails, renewal reminders, and cancellation flows.
Want more insights?
Subscribe to our newsletter for more expert insights on compliance and business formation.
