Omnichannel compliance bundle

For US business owners and LLC founders operating across multiple sales and marketing channels, navigating omnichannel compliance is crucial. Key federal compliance areas include truth-in-advertising and endorsements governed by the FTC, the CAN-SPAM Act for commercial email, and the Telephone Consumer Protection Act (TCPA) for calls and SMS messages, with recent FCC changes requiring more granular, one-to-one consent for lead generators.

Additionally, the PCI Data Security Standard (PCI DSS) applies to entities handling card payments, and general consumer protection rules from the FTC, along with sector-specific regulations (e.g., CPSC/FDA), must be observed.

Data privacy is a significant concern, with multiple state privacy laws such as California's CPRA, Virginia, Colorado, Connecticut, Utah, and Iowa creating diverse consent and rights obligations. Businesses need to map data flows across channels, implement privacy notices, establish opt-out and rights workflows, and manage vendor controls.

The National Conference of State Legislatures (NCSL) provides resources for tracking these state-level privacy developments. Sales tax and nexus obligations become more complex with omnichannel selling, increasing exposure to multistate sales and use tax.

Marketplace facilitator laws in many states shift collection responsibilities to marketplaces. Businesses must determine their registration obligations by state based on varying economic nexus thresholds, utilizing resources like TaxJar and Avalara.

For payments and money transmission, PCI DSS is essential for entities storing, processing, or transmitting cardholder data. Businesses offering stored-value services, payouts, or acting as money transmitters should check state licensing requirements, often tracked by organizations like the Conference of State Bank Supervisors (CSBS).

Marketing across channels requires adherence to specific rules. Influencer endorsements must follow FTC Endorsement Guides.

SMS and telemarketing activities are subject to TCPA regulations, including DNC protections and the FCC's recent amendments for more granular consent. Practical controls for effective omnichannel compliance include centralized consent management, clear privacy policies and cookie banners, documented consent logs, careful separation of transactional versus promotional messages, PCI scope reduction through tokenization, sales-tax automation, regular review of platform-specific policies (especially for social commerce), and robust vendor contract and litigation risk management.

For US business owners and LLC founders operating across multiple sales and marketing channels, navigating omnichannel compliance is crucial. Key federal compliance areas include truth-in-advertising and endorsements governed by the FTC, the CAN-SPAM Act for commercial email, and the Telephone Consumer Protection Act (TCPA) for calls and SMS messages, with recent FCC changes requiring more granular, one-to-one consent for lead generators.

Additionally, the PCI Data Security Standard (PCI DSS) applies to entities handling card payments, and general consumer protection rules from the FTC, along with sector-specific regulations (e.g., CPSC/FDA), must be observed.

Data privacy is a significant concern, with multiple state privacy laws such as California's CPRA, Virginia, Colorado, Connecticut, Utah, and Iowa creating diverse consent and rights obligations. Businesses need to map data flows across channels, implement privacy notices, establish opt-out and rights workflows, and manage vendor controls.

The National Conference of State Legislatures (NCSL) provides resources for tracking these state-level privacy developments. Sales tax and nexus obligations become more complex with omnichannel selling, increasing exposure to multistate sales and use tax.

Marketplace facilitator laws in many states shift collection responsibilities to marketplaces. Businesses must determine their registration obligations by state based on varying economic nexus thresholds, utilizing resources like TaxJar and Avalara.

For payments and money transmission, PCI DSS is essential for entities storing, processing, or transmitting cardholder data. Businesses offering stored-value services, payouts, or acting as money transmitters should check state licensing requirements, often tracked by organizations like the Conference of State Bank Supervisors (CSBS).

Marketing across channels requires adherence to specific rules. Influencer endorsements must follow FTC Endorsement Guides.

SMS and telemarketing activities are subject to TCPA regulations, including DNC protections and the FCC's recent amendments for more granular consent. Practical controls for effective omnichannel compliance include centralized consent management, clear privacy policies and cookie banners, documented consent logs, careful separation of transactional versus promotional messages, PCI scope reduction through tokenization, sales-tax automation, regular review of platform-specific policies (especially for social commerce), and robust vendor contract and litigation risk management.